PRODUCTDEVELOPMENT

　　Launchedtwobrandsontothenationalmarketwitheachbrandgainingamarketshareof15percentand22percentrespectivelywithintwoyears.

　　FINANCIAL

　　Preparedquarterlyandannualbudgetreports.PresentedandreviewedtheforecaststoseniormanagementandrepresentedtheAustralianmanagementteamattheInternationalMIAConferenceheldinChicagolastDecember.

　　MARKETINGRESEARCH

　　Co-ordinatedfocusgroups(24peryear)andmanagedateamof75in-storemarketresearcherstoconductfielddemonstrations.Presentedresearchfindingstomanagementteams,whichusedtheinformationasthebasisfortheirproductdevelopmentplans,resultingintheextensionofabrandthatbroughtinsalesof$2.1millioninthe97-98financialyear.

　　SALES

　　Groundfloorexperienceinsalesandmerchandisingwithinternationalfast-movingpackagedgoodscompany.TerritoryManagerforNorthWesternregioncovering78stores,12productlinesandapproximately28salespromotionaleventsperyear.

　　EMPLOYMENTHISTORY

　　Date:1996-presenttime

　　Company:TheWineandFoodEmporium

　　Title:MarketingManager(Melbourne)

　　Duties:Responsibleforateamof18peoplewithanadvertisingbudgetof$15millionspreadover5productlines.Chiefliaisonbetweenclientandagencyandresponsibleforbrandingandproductawareness.Increasedturnoverto$80milliondollarsinthelastfinancialyear,a15percentincreaseandwasawardedtheMIA's1998BestNewProduct.Generatedover$200,000offreetrade-journalpublicityinthelastyear.

　　Date:1990-1996

　　Company:DiPastioPastaProducts(Sydney)

　　Title:MarketingResearchManager

　　Duties:Responsibleforthemanagement,co-ordination,recruitmentandplacementof75in-storedemonstratorsincludinganin-boundandout-boundtelemarketingsurveyconductedinconjunctionwiththesamplingdemonstrations.PresentedresearchfindingstoCEOlevelandwasinstrumentalinthedevelopmentofanewbrandextensionwhichresultedinaprofitof$2.1millionforthecompany.

　　EDUCATION

　　UniversityofQueensland,BachelorofBusiness(Marketing),1996

　　SeacliffTAFE,AssociateDiplomainMarketing,1986

　　REFEREES

　　Availableonrequest.